Tasks to Complete Before Hiring A SEO Services Expert

One of the first things that many businesses do is to hire a SEO expert for creation and implementation of digital marketing. This appears to a smooth move because the strategy is up and running early. This also makes perfect business sense because marketing is a time intensive affair and an early start means that the marketing cycle is well underway when the product is actually offered to the market.

However, this strategy fails because of a simple reason. No digital marketing strategy could exist in a vacuum. It needs support activities that provide it input and execute major points of the strategy.

Businesses that prefer doing SEO in-house generally fall prey to this trap. The result is an excellent SEO strategy that is very good on paper but fail to produce desired returns. To ensure that this does not happen, businesses should understand that there are only so many tasks that could be accomplished in-house. There is a very fine line between the things that experts could do and what the in-house team could be done.

The best way of getting the most out of the SEO strategies and utilizing the talents of the SEO services expert to maximum, it is important that businesses should have the following components and tasks in pace and completed before hand.

Clear Goals and Expectations

Before hiring the expert, the business must know what it wants from them. The expectations should be very clear in terms of the output and impact f hiring the services of the expert. Similarly, what the business wishes the expert to accomplish must also be very clear. The desired goals in terms of sales, customer goodwill and search engine rankings should be spelled out so that the expert could formulate the strategy accordingly.

Have the underlying team ready

Businesses often start hiring after the expert comes onboard. This results in delays that often cost the business a lot of time. The team that will execute the strategy should be there on hand from day one so that immediate tasks could be executed without delay.

At the minimum, the business should have content creation, social media marketing and search engine marketing expertise on hand. These three components are essential for ant SEO strategy and it is vital that the work could begin on day one.

Digital Estate should be ready to go

Many businesses wait until the hiring is done before launching their digital presence. This is one mistake that has the potential of derailing the entire SEO strategy.

Social media is one area where early start pays off handsomely. Any delays could result in loss of usernames and fake identities that hurt search engine rankings of the business. Similarly, associate content marketing infrastructure in the form of corporate blogs and third party hosted blogs should be there in order to make sure that the corporate website is already getting the juice from well-recognized links.

A business must understand that hiring the expert should be the last item on the list of establishing an online presence. 


How to Find the Right Content Writer for Your SEO Firm

Content is the king. Businesses and organizations that are willing to rank high on search engines would eventually have to hire SEO services. An SEO firm is the one that forms up a plan and then carry out various tasks in order to help client’s website rank higher. However, none of the SEO operations can be carried out without high-quality content. It is the content that is optimized while being published on the internet that helps a website to rank at the desired position.

So knowing about the importance of high-quality content, you would require hiring a highly-skilled writer who can produce you the content you need. Finding the best content writer requires you to follow a number of steps after which you would be able to acquire desired results.
Does He Understand what SEO copywriting is, and isn’t?

SEO content writing is not what regular writing is. Writing for a blog or any other platform highly differs from writing with the intension of search engine optimization. Whether it is content for an official website or web 2.0 blogs, the content has to be written keeping the SEO perspective in mind. The writer has to be aware of the targeted keywords, meta titles etc. in order to produce a hardcore SEO-based content. Only a specialized copywriter can produce such content. So make sure that the writer you hire understands what copywriting is, and isn’t.
Is his Skill Set Adequate Enough For You?

It is not always necessary that an SEO specialized writer can write all kind of content. If you have the requirement of getting newsletters, white papers written, you would have to ensure that you hire a writer who can fulfill your requirement. Usually, a company looks for better search engine rankings require press releases, product reviews, slide shows etc. every now and then. These things are needed for better search engine optimization and social media marketing. When you require such content, you will have to make sure that your writer can create all kinds of content and in an effective manner. Don’t hesitate asking several questions to the writer before giving him the job. It is crucial to ensure that the writer you are hiring holds adequate skill set to meet your requirements.

Academic Background is Essential but shouldn’t be a Deal Breaker

A lot of companies seek a strong educational background of a writer while hiring one. Yes, a strong education background can play a great part while content is being written. A writer’s firsthand knowledge about various subjects can definitely help content to be written better. However, the academic background shouldn’t be a deal breaker. You should realize that there are a lot of writers who are extremely good at their work but don’t hold masters or even a bachelors degree. So relying on the education backgrounds and making a decision based on it would be a mistake. You should focus more on the writing skills, general knowledge and adaptability of a writer rather than on his educational background.

Check His Profile and Work Samples

Asking questions and getting appropriate or satisfying answers isn’t always enough. You have to check a writer’s profile to see what work he has done in past. A writer’s profile will give you insight to his areas of expertise as well as what he has done so far. A writer’s profile will also put a spotlight on which clients or companies he has worked for over the years. This will tell you what his market worth is as well as how much potential he has to complete your projects the way you want him to.

Before you hire the writer, make sure to ask him what he knows about keyword research, Competitive keyword analysis, Titles, Meta descriptions etc. once you have got answers to all your questions, you are left with one last step of making your final decision. However, if you are left with more than one writer, you will have to compare all the writers with each other in order to make sure you choose the one with excellent writing skills and adequate experience.
You would also need to compare the fee that each writer charges. After all money is an important factor you have to consider while hiring a writer. Once you have followed all the steps mentioned above, you have a writer in your team that will elevate your social image to the greater heights.